Blog

Insights, tips, and trends for your online success

Email, SMS and Direct Mail marketing for Direct to Consumer brands.

Strategy
6 min read

Analyzing Past Holiday Email Campaigns: Insights for Future Success

A guide on what to look for from your previous holiday campaigns and how to make this year even better.
Strategy
6 min read

Analyzing Your Black Friday Campaign: Metrics That Matter

Make the most out of your Black Friday campaigns and understand what metrics matter the most.
Strategy
6 min read

A/B Testing 101: What You Need to Know

A deep dive into A/B testing and how to make the most out of your campaigns.
Strategy
5 min read

How to Craft Irresistible Subject Lines: Tips from the Mineral Team

The Mineral team shares their best tips for crafting creative subject lines.
Strategy
5 min read

Understanding Email Workflows: How Klaviyo Can Help to Maximize Conversions

Understand the importance of utilizing email workflows and how Klaviyo can help you with that process.
Strategy
5 min read

How to Re-engage Inactive Subscribers to Improve Deliverability

Effective strategies to help you refresh your email list and keep your audience engaged.
Strategy
5 min read

Building Anticipation: Teaser Campaigns for Holiday Promotions

A guide on how to create anticipation for your holiday campaigns.
Branding
5 min read

The Importance of Brand Consistency in Email Marketing

A deep dive into the importance of maintaining brand consistency throughout your marketing strategies.
Strategy
8 min read

Maximizing Klaviyo: Essential Features You Might Have Missed

Unlock the power of Klaviyo's latest features, from bot click detection to revenue attribution. Learn how these innovations can transform your email marketing strategy and boost ROI.
Strategy
6 min read

Clean Slate for Black Friday: How to Refresh Your Email List Before the Rush

With Black Friday right around the corner, there’s no better time to clean up the chaos lurking in your subscriber base.
Strategy
5 min read

How to Plan for Black Friday: A Stage-by-Stage Approach for Success

A step by step approach to planning an effective BFCM email marketing campaign.