Why Email Marketing?
You’re no stranger to the fact that businesses like yours absolutely must use online resources for finding and attracting long-term customers.
And if you’re like most retailers, you’ve probably tried every shiny object out there when it comes to marketing online. Influencer campaigns, referral schemes, flash sales etc. The list goes on. It seems like a new social media marketing or ‘drop-dead simple’ technique for getting traffic and sales comes out about every week.
It’s hard to resist the temptation to try out the latest social media hack or buy into a new system that promises to bring you targeted traffic by the truckload. But you’ve undoubtedly found out that these ‘cutting edge’ methods for building your audience and driving sales don’t really work that well. In fact… in most cases, they don’t work at all.
The simple truth is… the most effective way of reaching your best customers online is the same today as it was 20 years ago.
Yep. Simply put, email marketing is the safest way to get consistent results. But… most retailers aren’t email marketing experts. They know they want to get in front of potential (and current) customers in an effective way, but they don’t know what kind of content to send, or automation to setup.
The simple truth is email is the most effective way of reaching your audience.
And when it comes to the “nuts and bolts” of an email campaign – such as design, timing, etc. – they don’t have the time or interest to figure out these critical elements. You can undoubtedly relate – you’d rather be running your business than sweating over an email campaign!
Did you know:
- B2C marketers who leverage automation have seen conversion rates as high as 50%.
- Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.
- Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue.
- Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
Recover Abandoned Carts
Shopping cart abandonment rate continues to rise. In 2017, the average rate of a bunch of studies calculated by Baymard is 68%. That means that only 1 in every 4 customers actually finish the purchase! On average, our system can recoup 10 – 15% of your lost sales. How much more revenue would that mean for your store? Answer. A shit ton. The best part about it? It’s done automatically
Reengage Customers That Have Forgotten About You
80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals). So, what are you doing to show these people the LOVE? Your current customers spend more, generate more referrals, and are cheaper to retain than replace. This could be one of your most untapped sources of revenue. We use Klaviyo’s segmenting and tools to connect with customers over the long-term and increase their brand loyalty. We analyze your store data to re-engage customers at optimal times and increase retention.